In this new world of marketing, social media plays a key role in ensuring the customer is kept in the loop of what’s going on in the company. It is cost-effective and a brilliant technique of introducing new products and services to the market. What more could you ask for, if you can get around 1000 people to talk about your product/services?
However, even with the numerous benefits, social media advertising is not something you can take lightly when you truly want to achieve your marketing goals. It is critical as Search Engine Optimization (SEO) for your site with the only difference being that social media deals with a narrower scope.
The following are five ways you can use social media to grow your business:
1. Set a Plan
Set a plan that will help you realize your social media marketing objectives. Your content should have a flow that should make your audience anticipate when you are going to post again. Apart from converting new customers, it is important you include your current buyers for fun too. Let them know you haven’t forgotten them and there is new stuff coming up they would like. Each post in your social media should help you achieve your marketing goals but systematically.
2. Improve the quality of your Leads
Don’t just increase your leads, make sure the leads you attract are good quality. It makes no sense having 3k followers on Twitter, but you only convert a tenth of those people. This is where content comes into question. Make sure your content is compatible with the services/products you are offering as well as to your audience/target market. Be relevant to your fan base and don’t forget to include a call to action that prompts a sense of urgency to your followers.
3. Improve Ranking for your Social Media Page
New visitors to your sites are more likely to visit the page in your social media account before heading to your site. Therefore, if the ranking for social media page is improved, the overall ranking of your website’s pages also improves as well. Whether its Facebook, Twitter or Instagram, make sure you have appealing visual content to capture the attention of your audience.
4. Stay Up-to-Date with the Current Social Media Features
The various sites of social media compete with one another to attract more users, and for that, they develop new features frequently to favor everyone. You should utilize such opportunities and use the new features to market your products/services. For instance, many people were reluctant to use the story feature on Facebook and Instagram, and now it has become an effective tool for presenting new products and services to the consumers. Be trendy and don’t be afraid to experiment.
5. Don’t get Personal on your Business Social Media Page
That’s right, and your social media page is strictly for business. Once you put your emotions aside and deal with your audience in a more professional manner, it will distinguish your personal life from that of your formal self. Contrary, don’t be too formal either, the audience in social media like to interact with someone who seems more human rather than the bots usually programmed in most sites. Still, make sure your content is not about you and the audience is the priority.
Social media is mostly for interaction purposes where new people get to meet, some people are just there for humor by checking out the funniest memes on the internet, and others want to be in the know of the trendy things online. Whichever the reason, you can manipulate the objectives of your audience into liking your products/services with the above five simple ways and your business will most definitely grow.